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Revenue rule: purchase revenue = item amount + shipping. SGD & USD orders included; dashboard figures are SGD-equivalent at 1 USD = 1.28 SGD. Native currency totals are in the data health notes below.
Fulfilment cost & net profit
net profit = revenue − Meta ads − fulfilment cost · selected date rangeCost summary
Fulfilment breakdown
Performance trend
daily, within selected rangeRevenue vs Meta spend
ROAS trend
Campaign & ad performance
attribution: latest lead before purchase · max 5-day window · matched Meta ad IDBooks & countries
book mix from purchase quantities · country inferred from shipping labelBook breakdown
Country breakdown